15 types of content marketing
Product reviews are a major thing for consumers, you almost always want to see somebody else with that product and get their input on it.
#2 How-to
If a customer wants to know how to do something they will look up how to do it, if they learn they can only achieve the desired results if they buy something they are very likely to buy the product.
Lists are great because consumers always want to know the best products to buy in that market and what others think.
Podcasts work well because when listening to a podcast the consumer feels really connected, and trusts whoever is doing the podcast, during the podcast they can go over anything, the user is giving their trust into whatever the podcast is telling them.
This is a product review on steroids, if something is tremendously bad or tremendously good it will be told, in the all mighty rant.
Link pages are fantastic, when a customer wants a hard to find item, or an item that is selling out in seconds, or looking for the best sale price, they will go here
An interview gives an open raw feeling into the behind the scenes of whatever niche market they are interested.
#8 Infographics
Customers want to know the facts, they want to know the unbiased truth, this gives that to them
#9 Memes
Brands love to see their competitors be put on blast and to have their products be more liked.
Make a guide, a guide on how to do something in great detail, make it lengthy